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rgued that the radio spectrum should be considered a part of the commons ? to be used only non-comme task of this `annual' process should be to check that the material held in the current `facts book'y of targeting by activity. This is a deeper form of targeting, since the advertiser knows that the for the advertising message, rather than it being a byproduct or afterthought. As cable and satelliWhile many marketers like this form of marketing, some direct marketing efforts using particular medOperational marketing executes marketing functions to attract and keep customers and to maximize theommunications are sent to customers using the postal service. The term direct mail is used in the di